NPD: 18% Of Consumers Watch Online Video Daily On TVs; China’s Urbanites Watch The Most Of All
(August 23, 2012) Online video — helped along by the rise of tablets, better broadband and a flood of content from YouTube, Netflix, Amazon and many others — has seen a huge rise in usage in the last few years; and while PCs remain the most common way to consume it, thanks to consoles like the Xbox, even TV screens are becoming popular for online video consumption.
According to a new study out from NPD surveying 14,000 consumers across 14 countries, some 18% of users are accessing online video on TVs on a daily basis, with some 25% accessing it several times a week, with movies driving much of that growth.
Similarly, it noted that tablets and smartphones are also continuing to see more usage for online video. The fact that overall PCs have a higher penetration than tablets may be the reason why PCs — both laptop and desktop — still prove more popular than tablets and smartphones as a place to watch online video. But as we have seen before, when people do have tablets, some are actually spending more time watching video on them than they are PCs, by as much as 30% more.
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