“Between ten and twenty percent of people say they will pay for such a service,” said Sikes, “and In some countries the percentage is even higher.”
“Pay-TV seems to disintegrate, but on the other hand TV everywhere revenue is an unsustainable business. Disintegration is Potentially quite damaging, but pay-TV providers are in the best position to offer these new services.”
“Our task is to offer Convenience for the consumer,” said Erwin Rensen, director, proposition management at Ziggo, Holland’s biggest operator. “We need to ofer flexibility to make content consumption possible everywhere. Of course this may damage our business model, as Some content providers might offer it cheaper, but we try and be the best provider for our customers. The worst case scenario us that you are becoming just an access provider. We are in a battle, because consumers are leaving, so we need to offer our services across the home.”
http://www.broadbandtvnews.com/2012/09/20/pay-tv-operators-best-suited-for-tv-everywhere/