Broadcasting firms executives say news channels reluctant to have performance data made public
Dec 19 2012, New Delhi: There is more to the row over withholding television ratings by TAM Media Research, which were to have been released on Wednesday, than meets the eye.
Top executives of at least three broadcasting companies admitted that the News Broadcasters Association, which has the main national news channels as its members, was reluctant to have performance data made public before phase two of digitization was complete. Unlike the first phase in which the four metros were digitized, the second phase will cover 38 cities by 31 March.
Television viewership monitoring agency TAM issued a statement on Wednesday morning that it was delaying the release of the data in accordance with a request by the ministry of information and broadcasting “in concurrence” with the Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI), and the Indian Society of Advertisers (ISA).
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