VIACOM INTERNATIONAL MEDIA NETWORKS ASIA NAMES ADELINE ONG, SENIOR DIRECTOR OF CORPORATE COMMUNICATIONS
SINGAPORE, 25 January 2013 – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) today announced that Adeline Ong has been named Senior Director for Corporate Communications in Asia.
In this newly created senior position, Ong will help shape VIMN’s communications strategy and lead VIMN’s external and internal communications efforts across its growing portfolio of brands across the region, and drive the global strategic priorities within Asia. Ong will be based in Singapore and report to VIMN Asia’s Executive Vice President and Managing Director, Indra Suharjono.
Ong brings with her close to two decades of in-house and agency experience in corporate and marketing communications with multinationals including Hewlett-Packard, Fraser and Neave Limited and Burson-Marsteller. Most recently, Ong completed her 12-year tenure with Hewlett-Packard where she headed both Influencer Communications – social media, press, analyst, partner and employee relations – and Enterprise Marketing for the Imaging and Printing Group in Asia Pacific. In this role, she drove cross-customer segment communications strategy and was responsible for global and regional executive communications. She led communications and integrated marketing programmes on branding, product positioning and change communications.
“I’m pleased to add such a seasoned regional communications leader to my team, which is vital to drive VIMN’s visibility and profile as we accelerate our brands’ presence across Asia. Adeline’s extensive corporate and regional experience provides her with a deep understanding of the Asian markets, making her well prepared to develop and execute communication strategies within the region and influence Asia’s role in Viacom’s global strategies,” said Ms. Suharjono. “Our goal is to continue unlocking value and opportunities from the scale and scope of growing businesses within Asia, and Adeline’s leadership of communication efforts will ensure that our business constituents, partners, employees and the media are well informed of our developments.”
Ong received her undergraduate degree in Professional Communications, with a major in Broadcast Journalism from RMIT University in Melbourne, Australia.
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About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
Media Contact:
Viacom International Media Networks
Loh Bi Feng, Executive, Corporate Communications, Asia
t: (65) 6420 7154 m: (65) 9002 9607
e: loh.bifeng@vimn.com