Pepsi Huddle named Campaign of the Year
Hong Kong, 28 October 2005 – The Cable and Satellite Broadcasting Association of Asia (CASBAA) today announced the winners of the CASBAA Pay-TV Advertising Awards 2005. The awards, now in their second year, recognise and reward the most outstanding and innovative advertising utilising pay-TV platforms across the Asia Pacific.
Organised in association with Media magazine, the awards were presented on 28 October during the CASBAA Convention 2005 in Hong Kong.
CASBAA received more than 130 entries for the eight categories for awards in 2005. “We are delighted with both the enthusiastic response and the quality of the entries this year. Having demonstrated tremendous growth, Asia Pacifics US$3 billion pay-TV advertising market continues to be promising and to offer, clients, the advertising industry and pay-TV channels colossal opportunities for the years to come,” said Marcel Fenez, Chairman of CASBAA.
The Pepsi Huddle campaign in India swept the “Best Integrated Marketing Campaign Using Pay-TV” and was named the “Campaign of the Year” for the annual John Doherty trophy.
Winners this year were selected by a panel of judges comprising seven industry veterans: The judges were: Rob Sherlock, Regional Creative Director, FCB Asia Pacific, who served as the Chairman of the Jury; Hass Aminian, President – Asia Pacific, Redmandarin; Melanie Lee, Vice President, Marketing, New World Mobility; Tony Peck, Executive Creative Director, OgilvyOne Worldwide, Hong Kong; Charles Edwards, Executive Producer, The Media Village; Anne Kim, Regional Communications Director, Starcom Mediavest Group; and Richard Tunbridge, Creative Director, M&C Saatchi.
“The judging panel was absolutely impressed with the high quality of this years entries. The advertisements are not only creative but also powerful in getting their messages across to the pay-TV audiences,” said Rob Sherlock, chairman of the judging panel.
“We are delighted to be working with CASBAA in organising these awards. Now a key event in the industry calendar, the CASBAA awards helping to drive the development of pay-TV advertising and the quality of pay-TV commercials in the Asia Pacific region,” noted Tim Waldron Managing Director of Media magazine.