Hong Kong, (January 15, 2015) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, ended 2014 on a high note in Malaysia and the Philippines, with KIX out-performing competitors and achieving significant viewership growth.
KIX HD, the ultimate destination for action entertainment, became the #1 English general entertainment (GE) channel in Malaysia for Astro 4+ in December 2014, on an individual channel basis [1]. This is the highest monthly ratings for the channel since it launched on Southeast Asia’s largest pay TV platform in 2012. The channel also grew its viewership in 2014 by 44% [2] and was one of the two most highly-rated English GE channels in Malaysia for the year [3].
In the Philippines, KIX also hit an all-time high in ratings in the second half of 2014, with viewership growing a significant 180% compared to the first half [4]. KIX became one of the top 4 regional English GE channels in the Philippines [5].
“We are thrilled to have achieved a milestone for the growth of KIX in 2014. This is largely due to our continuous investment in first and exclusive content from around the world, our investment in marketing and viewer engagements, and our understanding of the similarities and differences of what viewers across Asia want to watch,” said Betty Tsui, Vice President of Programming of KIX & Thrill for Celestial Tiger Entertainment. “We aim to continue this success by providing a new slate of exciting programs for action fans in 2015.”
Source: Nielsen Malaysia
[1] Dec 2014, Astro 4+, ranked by average audience of non-combined SD or HD individual channels, across English GE channels on Astro (Asian Food Channel, Australia Plus TV, AXN, AXN HD, Crime & Investigation, Diva, E!, Food Network HD, FX HD, ITV Choice, KIX HD, Life Inspired HD, Lifetime, Star World, Star World HD, Sundance HD)
[2] 2013 vs. 2014, Astro 15+
[3] 2014, Astro 15+ ranked by average audience of non-combined SD or HD individual channels, across English GE channels on Astro (Asian Food Channel, Australia Plus TV, AXN, AXN HD, Crime & Investigation, Diva, E!, Food Network HD, FOX, FX HD, ITV Choice, KIX HD, Life Inspired HD, Lifetime, Star World, Star World HD, Sundance HD)
Source: Kantar Media (Urban Philippines)
[4] Jan-Jun vs Jul-Dec, 2014, Cable & Satellite 2+
[5]Jul-Dec, 2014, Cable & Satellite 2+, ranked by average audience, across regional English GE channels (AFC, AMC, Australia Plus TV, AXN, Crime & Investigation, Diva Universal, E!, Fashion TV, Food Network, Fox, Fox Crime, FX, Hits, KIX, Lifetime, RTL-CBS, Sony Channel, Star World, SYFY, truTV, Universal Channel, Warner TV)
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Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the most widely distributed 24-hour Chinese movie channel in the world; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; cHK, a one-stop channel for cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; and THRILL, Asia’s only horror and suspense movie channel.
As one of Asia’s largest vertically integrated independent entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent for Hollywood studio Lionsgate in Greater China and Southeast Asia, and represents Lionsgate’s television content and vast feature film library in Japan and Korea as well.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a major Asian entertainment company wholly-owned by Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio.
For more information, please visit www.celestialtiger.com.