Hong Kong, (January 29, 2015) – Celestial Tiger Entertainment (CTE), the operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, ended 2014 on a high note with its flagship Chinese movie channel Celestial Movies (CM). CM was the #1 regional movie channel in Malaysia among Astro Chinese 4+ and the #2 regional movie channel in Indonesia with all pay TV viewers 5+ in 2014. Meanwhile, CTE’s library movie channel, Celestial Classic Movies (CCM) was the highest-rated channel among the ten new channels launched on Astro last November based on the latest available ratings.
In Malaysia*, Celestial Movies was the #1 regional movie channel among Astro Chinese subscribers in 2014 [1]. Eleven years since it launched in Malaysia, the channel’s viewership continues to grow by leaps and bounds. In 2014, the channel’s viewership grew by an astonishing 62% compared to the previous year [2].
In Indonesia**, CM was the #2 pay-TV movie channel in 2014 based on average audience ratings for all viewers 5+ [3]. Backed by output deals with five of the top Hong Kong movie studios, CM reaches more viewers than any other regional movie channel [4] in Indonesia.
Meanwhile, Celestial Classic Movies has also climbed to the top of the pack in Malaysia*. Launched on Astro last November, along with eight new regional HD channels and one new SD channel, CCM is the highest-rated channel for Astro 4+ subscribers among the ten new channels based on available ratings in January 2015 [5].
“We are really excited by how much our Chinese movie channels have grown. Celestial Movies goes from strength to strength powered by more output deals than any other Chinese movie channel out there. And the performance of Celestial Classic Movies coming in at number one among ten high quality regional channels is a testament to the evergreen appeal of our legendary Chinese movies,” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment.
*Source: Nielsen Malaysia
[1] 2014, Astro Chinese 4+, ranked by average audience of individual channel basis, across regional movie channels on Astro (Celestial Movies, Celestial Movies HD, Cinemax, Fox Movies Premium, Fox Movies Premium HD, Fox Family Movies, Fox Family Movies HD, HBO and HBO HD)
[2] 2013 vs 2014, Astro Chinese 4+.
[5] Jan 5-25, 2015, Astro 4+ and Astro Chinese 4+, ranked by average audience of individual channel basis, 10 new channels on Astro (8 HD channels – Astro AEC HD, Astro Shuang Xing HD, Diva HD, Fox Action Movies HD, Fox Family Movies HD, FOX HD, FYI HD, HITS HD; 2 SD channels – Celestial Classic Movies and ZooMoo)
**Source: Nielsen Indonesia Pay TV, 2014, People 5+, across pay-TV movie channels with full year data in 2014 (Celestial Movies, Cinemax, Fox Family Movies, Fox Movies Premium, HBO, HBO Signature)
[3] ranked by average audience
[4] ranked by average daily reach
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Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the most widely distributed 24-hour Chinese movie channel in the world; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; cHK, a one-stop channel for cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; and THRILL, Asia’s only horror and suspense movie channel.
As one of Asia’s largest vertically integrated independent entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent for Hollywood studio Lionsgate in Greater China and Southeast Asia, and represents Lionsgate’s television content and vast feature film library in Japan and Korea as well.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a major Asian entertainment company wholly-owned by Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio.
For more information, please visit www.celestialtiger.com.