Mumbai, March 16, 2015 – Zee World, the first English General entertainment channel from Zee Entertainment Enterprises Limited, targeted specifically for African viewers has today announced their first week of official ratings post 30 days on air.
Zee World went live on DStv channel 166 on February 03, offering its viewers an extraordinary world of entertainment. The channel is the first of its kind fully dubbed in English, showcasing Bollywood movies, series, reality and variety shows and much more.
Ratings revealed that Zee World ranked in the top 10 channels on the DStv platform within the English General Entertainment space.
“Zee World delivered a weekly GRP of 31 which is an impressive figure for a new channel on a pay platform. Almost all the original telecast of programmes on Zee World has appeared within the top 50 programme list which is a great success for us. We are pleased with the results and can only grow from strength to strength” says Zee TV South Africa’s CEO, Mr. Harish Goyal.
Zee World’s leading series, Laali was positioned 17th in the top performing programmes within all the English GEC programmes having more than 30 sec average time spent per viewer; almost double than the leading series on other channels.
The channel is available in Sub Saharan Africa, channel 166 on DStv Premium, Extra, Compact and Family pack in South Africa and from the Access pack above within the rest of Africa. It is also available on the Multichoice Digital Terrestrial Television (DTT), GO TV platform on channel 25.
Source: TAMS South Africa, TG DStv all Adults, Market – National, Period – week 10 ’15.
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Note to Editors
About Zee Entertainment Enterprises Limited (ZEEL):
Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 730 million viewers across 169 countries. ZEE has been selected Business Superbrands 2010-11, Industry Validated.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, &pictures, Zee Anmol, Zee Smile, 9X, Ten Sports, Ten Cricket, Ten Action, Ten Golf, Zee Cafe, Zee Studio, Zee Jagran, Zee Salaam, Zing, ETC Music, Zee Khana Khazana, Zee Q, Zindagi and &TV. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh. The company’s recently launched HD offerings include Zee TV HD, Zee Cinema HD, Zee Studio HD, &pictures HD and Ten HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. More information about ZEE and its businesses is available on www.zeetelevision.com
Media Contact:
Jayshree Kumar / Arantxa Gonsalves
Corporate Brand – Zee Entertainment Enterprises Limited (ZEEL)
Mobile: 9769286661 / 9820336890
Email: jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com