MARCH 23, 2015 – HONG KONG – FOX International Channels announced today that it will be providing the brands of TRESemmé, Close Up, Subaru and Zalora with various integrated marketing opportunities in the upcoming Season 3 of Asia’s Next Top Model. As main sponsors of the show, these four brands were given top-notch marketing solutions throughout the latest round of the hit reality TV series, allowing them to target viewers who tune in for the glamour and style showcased on the region’s most prestigious modelling competition.
Glamour and style will be emphasized on Season 3 of Asia’s Next Top Model as it goes to the next level of high stakes, high class and high fashion with some changes to the show. Asia’s Next Top Model will be helmed by new hosts, superstar model Georgina Wilson and creative director Alex Perry, whom will be supported by the return of model mentor Joey Mead King. As this new panel of judges guides 14 hand-picked aspiring models through a rigorous modelling boot camp designed to train the best, TRESemmé, Close Up, Subaru and Zalora will be present throughout the journey and featured on the show’s opening credits, active and passive brand segments, and a sponsors website. Besides these significant brand opportunities, TRESemmé, Close Up, Subaru and Zalora will have vignettes, call-to-action spots, billboards, and bumpers to select from to tailor to their respective branding needs.
On every episode, Wilson will be reminding contestants of the prizes at stake, courtesy of the main sponsors. The winner of Asia’s Next Top Model will be named the 2015 Face of TRESemmé in South East Asia and the Face of Zalora, as well as awarded a brand-new Subaru XV STI. The Top Model will also be given a cover and fashion spread in Harper’s Bazaar Singapore. Each sponsor will also have dedicated episodes on Season 3 of Asia’s Next Top Model where they will field guests or consultants who will attempt to help the models develop in specific aspects of their modelling careers.
Jean Madden, Global Senior Brand Development Manager at Unilever, said, “TRESemmé is committed to helping women attain Everyday Runway Hair all year long with the right hair care products and on-trend styling tips. Following our presence at Mercedes Benz Fashion week, Asia’s Next Top Model is the perfect partner to help us continue to share the latest hair trends with our audience so women can achieve runway ready locks, every day. In our third year as the official hair care partner of Asia’s Next Top Model we are excited to bring the hair care secrets and tips of Asia’s favourite up and coming models to women throughout the region and we look forward to working with the winner of season 3.”
“Subaru is excited to be back for the third cycle of Asia’s Next Top Model’, said Glenn Tan, Executive Director of Tan Chong International Limited. “The past 2 seasons of Asia’s Next Top Model has proven to be very popular with audiences, and it has been a great platform for us to showcase our stylish & fun Subaru cars, and further strengthen Subaru’s appeal in Asia.”
Giulio Xiloyannis, Managing Director of Zalora, said, “Asia’s Next Top Model is the most celebrated model search in Asia, and it enjoys massive support from millions of fashion fans across the region. Zalora recognized the show’s strong regional presence, and working with them gave us the opportunity to showcase our fashion proposition, while easily reaching multiple markets through the show. Moreover, Zalora supports Asia’s diverse forms of beauty and seeks to empower women through fashion by giving them the confidence to own whatever moment they find themselves in. This is perfectly echoed in the show as models take on weekly style challenges.”
Season 3 of Asia’s Next Top Model premieres on StarWorld on Wednesday, March 25, 2015, at 8:45 PM in Hong Kong and 7:45 PM in Jakarta, Bangkok and Vietnam.
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About Asia’s Next Top Model Cycle 3
The search for Asia’s Next Top Model is back with a new host, a new look, and a new emphasis on style and glamour. Season 3 takes the competition to a whole new level. It’s about high stakes, high class, and high fashion.
From thousands of hopefuls, 14 aspiring models representing 8 countries across Asia have been hand-picked to compete in the most ambitious modeling competition ever seen. In an intense modeling boot camp, they will be taught and tested like never before. The lessons learned from catwalks, fashion shoots, and acting will help the girls define their own personality, and arm the girls with every skill needed to battle their way to global success in the modeling world.
Ruling over their fate is new host, superstar model Georgina Wilson, along with returning model mentor Joey Mead King and creative director Alex Perry. They will be helped by many of the brightest stars in the fashion industry, as they search for the one girl that has what it takes to earn the life-changing title of Asia’s Next Top Model.
About StarWorld
StarWorld is Asia’s finest leading female entertainment channel focused on delivering the best entertainment solution to trend setters and story seekers of Asia. The channel offers exclusive access to dramas, comedies, reality shows and special live events from the U.S and around the world and features the hottest content from original productions. StarWorld’s edgy style and urban chic look aims at attracting affluent, young female viewers who aspire to lead smart and sophisticated lifestyles.
StarWorld is available in nearly 9 million homes, reaching 17 countries and territories across Asia and the Middle East.
For more information, please visit http://www.starworldasia.tv/
About FOX International Channels
FOX International Channels (FIC) is 21st Century FOX’s international multi-media business. FIC develops, produces and distributes 300+ wholly- and majority-owned entertainment, sports, factual and movie channels in 45 languages across Latin America, Europe, Asia and Africa. These networks and their related mobile, non-linear and high-definition extensions reach over 1.725 billion cumulative households worldwide. In addition, FIC acquires, develops, produces and co-produces scripted and non-scripted programming for its linear and digital platforms including the Golden Globes nominated hit series The Walking Dead, The Bridge and Da Vinci’s Demons.
In Asia Pacific and the Middle East, FIC’s portfolio includes 30+ channel brands across all genres on both linear and non-linear platforms, including FOX Sports, FOX, National Geographic Channel, and SCM (formerly STAR Chinese Movies). As the region’s leading broadcaster, FIC reaches more than 580 million cumulative homes with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia and the UAE.
For more information, please visit www.foxinternationalchannels.com.
About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company’s footprint is in the faster growing developing and emerging markets (57% in 2013). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands, 14 of which – Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx – now generate a turnover of €1 billion or more.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/(Link opens in a new window).
Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP’s Forests programme for three consecutive years, and in 2014 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey – for the fourth year running. Unilever was named LinkedIn’s third most sought-after employer worldwide in 2013.
For more information about Unilever and its brands, please visit www.unilever.com
About Zalora Group:
ZALORA Group is Asia Pacific’s leading group of online fashion destinations. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Thailand, Vietnam and Hong Kong where it operate as ZALORA and in Australia and New Zealand where it operates as THE ICONIC. ZALORA Group’s localised sites offer an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 100-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities.
About the Tan Chong Group
Tan Chong International (HKSE:0693) is listed on the Stock Exchange of Hong Kong and is a major motor, property and distribution company with operations in Singapore, Cambodia, China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand and Vietnam. Since its inception in 1957, the Group has grown its assets substantially through continuous expansion of its existing diversified business portfolio in manufacturing, distribution and retail.
About Motor Image
Motor Image is the authorised distributor of Subaru automobiles in Singapore. Established in 1986 and headquartered in Singapore, the company has since opened offices in Cambodia, Hong Kong, Indonesia, Malaysia, Philippines, Southern China, Taiwan, Thailand and Vietnam. The Motor Image Group is a wholly-owned subsidiary of Hong Kong-listed Tan Chong International Limited (TCIL), which has a partnership with Fuji Heavy Industries Ltd. for the local assembly of Subaru vehicles in Malaysia. Signed in July 2011, the agreement leverages on Tan Chong’s existing assembly facilities for production of Subaru cars for marketing and distribution in Malaysia, Thailand and Indonesia. This new development is part of Motor Image Group’s growth strategy which identifies ASEAN as the key engine of the Group’s future growth. Other businesses that TCIL engage in across Asia include automotive, commercial, manufacturing, trading and property investment businesses across Asia. www.motorimage.net/MIG/home/
About Subaru
Based in Japan, Subaru is the automotive division of Fuji Heavy Industries (FHI), a comprehensive, multifaceted transport equipment manufacturer that develops a wide range of innovative products such as automobiles, aerospace, bus-manufacturing, house-prefabricating, industrial products and ecology systems.
Founded in 1955, Subaru has since grown to become one of the world’s leading carmakers. In 1972, Subaru became the first in the world to market an All-Wheel Drive (AWD) passenger car and pioneered the market in Japan for high-performance station wagons by combining a turbo-charged engine with an AWD system. Subaru has improved and refined its AWD system, to create a symmetrical AWD system that enables optimal driving pleasure and safety.
Subaru is well-known by motoring organizations worldwide for its engineering, design, functionality, safety and reliability. The Subaru range of vehicles includes the BRZ, Exiga, Forester, Impreza, Legacy, Outback, Tribeca and XV. Collectively, they have been known to be “driver’s cars” offering superb handling because of the core technologies, such as the Symmetrical All-Wheel Drive and Subaru Boxer, built into every model. www.subaru-global.com