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Advertising Revenue 2011
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| Total Advertising Expenditure | TV Advertising Expenditure | |||
| By Country | 2011 Total Advertising spends in US$ M | 2011 Advestisingn Expenditure as a % of AsiaPacific | 2011 Total spends on TV in US$ M | 2011 TV as a % total spends |
| Australia | 13,459 | 8.6 | 4278 | 31.8 |
| Bangladesh | 205 | 0.1 |
72 | 35.1 |
| China | 52,772 | 33.6 |
30228 | 57.3 |
| Hong Kong | 5,841 | 3.7 |
2028 | 34.7 |
| India | 6894 | 4.4 |
2796 | 40.6 |
| Indonesia | 5411 | 3.4 |
3236 | 59.8 |
| Japan | 48811 | 31.1 |
21182 | 43.4 |
| Malaysia | 3681 | 2.3 | 1922 | 52.2 |
| New Zealand | 1733 | 1.1 | 511 | 29.5 |
| Pakistan | 646 | 0.4 |
451 | 69.8 |
| Philippines | 2463 | 1.6 |
1,910 | 77.5 |
| S. Korea | 1926 | 1.2 |
643 | 33.4 |
| Singapore | 7101 | 4.5 |
2718 | 38.3 |
| Taiwan | 1831 | 1.2 | 756 | 41.3 |
| Thailand | 3249 | 2.1 | 1892 | 58.2 |
| Vietnam | 866 | 0.6 |
667 | 77.0 |
| By Region | Total Advertising spends in US$ M | Advertising Expenditure as a % of AsiaPacific | Total spends on TV in US$ M | TV as a% total spends |
| Asia-Pacific | 156,889 | 100 | 75,290 | 48.0 |
| North Asia | 116,356 | 74.2 | 56,912 | 48.9 |
| South Asia | 7,745 | 4.9 | 3,319 | 42.9 |
| South East Asia | 17,596 | 11.2 | 10,270 | 58.4 |
| Australasia | 15,192 | 9.7 | 4,789 | 31.5 |
Source: Mindshare