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Cross Media Research Workshop
Advertisers and agencies need to measure exposure over multiple media channels as media owners are increasingly able to offer content across new platforms. How are the global media research players addressing these issues and what new technologies are they introducing to improve the accuracy of measurement techniques?
Nick Burfitt, Global Director RaPiDView, Kantar Media Audiences and David Webb, Managing Director, Advertiser Solutions, The Nielsen Company recently discussed this at a Casbaa workshop.
Download their presentations here.