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The Multichannel Multiplier
Double your reach, increase frequency, lower CPT- at no additional investment
People meter data illustrates that campaigns that allocate part of their terrestrial TV budget to multichannel TV reap the rewards
The Power Of Multichannel TV: New Data
- First of its kind research and analysis
- Commissioned Universal McCann to measure the benefits of allocating TV budgets on Multichannel TV and FTA
- Markets: Australia, Hong Kong, the Philippines, India, Malaysia, Singapore and Taiwan
- A notional US$1.75m campaign is measured using people meter data in 7 markets using different levels of investment on FTA (Free to Air) and multichannel TV channels.
| Budget: | US$1.75M allocated to FTA and Multichannel TV |
| Countries: | Australia, India, Malaysia, Taiwan, Philippines, Hong Kong & Singapore |
| Data Source: | OZ Tam, Nielsen, TAM India, CSM, Kantar & UM. Data Q1 2011 |
| Channels: | Multichannel TV Networks: Discovery, Turner, Sony, NBCU, Viacom, & Fox FTA (free to air) channels: |
The Power of Multichannel TV Research Report by Audience
Double your reach, increase frequency, lower CPTwith no extra investment
People meter data shows that campaigns that allocate part of their terrestrial TV budget to multichannel TV reap the rewards
| All people aged 4+ |
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| Asia: Using a combination of FTA & Multichannel TV increases reach from 33% to 56% | Asia: Using a combination of FTA & Multichannel TV can double the number of impressions to over one billion with no extra investment | Asia: Using a combination of FTA & Multichannel TV lowers cost per thousand by up to 60% |
| PMEB |
Professionals, Managers, Executives and Business owners
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| Asia: Using a combination of FTA & Multichannel TV can boost the number of PMEB impressions at no extra cost to nearly 300 million | Asia: Using a combination of FTA & Multichannel TV increases reach 155% | Asia: Using a combination of FTA & Multichannel TV lowers cost per thousand |
| Women |
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| Asia: Using a combination of FTA & Multichannel TV increases reach from 34% to 55% | Asia: Using a combination of FTA & Multichannel TV can double the number of Women impressions to over 600 million | Asia: Using a combination of FTA & Multichannel TV lowers cost per thousand |
| Men |
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| Asia: Using a combination of FTA & Multichannel TV increases reach from 32% to 55% | Asia: Using a combination of FTA & Multichannel TV can double the number of Men impressions at no additional budget to nearly 700 million | Asia: Using a combination of FTA & Multichannel TV lowers cost per thousand |
| Kids 4-14 |
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| Asia: Using a combination of FTA & Multichannel TV doubles reach and increases frequency | Asia: Using a combination of FTA & Multichannel TV can double the number of Kids impressions to over 340 million | Asia: Using a combination of FTA & Multichannel TV lowers cost per thousand |
| Youth |
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| Asia: Using a combination of FTA & Multichannel TV increases reach from 28% to 52% | Asia: Using a combination of FTA & Multichannel TV can double the number of 15-24’s s impressions to over 168 million | Asia: Using a combination of FTA & Multichannel TV lowers cost per thousand |
| Adults 25-44 |
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| Asia: Using a combination of FTA & Multichannel TV increases reach by 66% | Asia: Using a combination of FTA & Multichannel TV can double the number of 25-44 impressions to over 389 million | Asia: Using a combination of FTA & Multichannel TV lowers cost per thousand |
| Affluent |
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| Asia: Using a combination of FTA & Multichannel TV doubles reach from 24% to 56% | Asia: Using a combination of FTA & Multichannel TV can double the number of Affluent impressions at no extra cost to over 367 million | Asia: Using a combination of FTA & Multichannel TV lowers cost per thousand |
| Affluent 25-44 year olds |
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| Asia: Using a combination of FTA & Multichannel TV doubles reach from 22% to 55% | Asia: Using a combination of FTA & multichannel TV can double the number of Affluent adults impressions at no extra cost to over 144 million | Asia: Using a combination of FTA & Multichannel TV lowers cost per thousand by 75% |
