Nielsen Global AdView Pulse Q1-Q4 2011

Nielsen released its 2011 Global AdView report and recorded global ad spend increased 7.3% in 2011 vs 2010, and worth $498 billion. Data showedQ3 was more buoyant than Q4.
Asia Pacific was up 11.5% on 2010, compared to the global average was 7.3%.
TV Ad-spend has a 65.1% share of ad revenue. TV increases 10.1% globally and up 15.4% in Asia Pacific.