Turner Launches In-House Agency

Hong Kong – Turner Broadcasting System Asia Pacific, Inc announced the restructuring of its sponsorship and promotions department to Turner Media Solutions, a full-service in-house agency designed to create customized marketing solutions, unique to Turner clients.

Featuring a team of experienced multi-media professionals from animators and directors, to musicians and game developers, Turner Media Solutions develops holistic campaigns to connect advertisers with audiences across Turner’s 12 entertainment brands.

“As a leader in kids’ and entertainment content creation we’re well placed to offer our clients this core expertise, crafted exactly to their business needs,” said Con Apostolopoulos, Director, Turner Media Solutions.

Coinciding with this announcement is the launch of TurnerMediaSolutions.com, an online creative hub showcasing the breadth of Turner’s entertainment portfolio as well as a library of campaign innovation and case studies to inspire marketers with their planning.

“Whether partners want to engage with kids in India, families in Australia or affluent travelers in Japan, TurnerMediaSolutions.com provides immediate insights into how we can help create something truly unique that will deliver on their objectives,” said Mr. Apostolopoulos.

From animation and customized game development in the kids’ space to original programming throughout Turner’s portfolio of channels, Turner Media Solutions can integrate brands with its programming and characters across TV, web, mobile and live events.

Leveraging the expertise and broader reach of Turner’s research and communications team, and retail specialists across the region, Turner Media Solutions adds significant value to every partnership and works hand in hand with the global Turner family to make every campaign a success.

“Through Turner Media Solutions, we aim to establish close connections with clients and agencies and hope they’ll find our new online creative hub an invaluable resource. We’re committed to creating a very fluid conversation with our clients and TurnerMediaSolutions.com is a great springboard for new ideas,” Mr. Apostolopoulos added.

http://www.asiamediajournal.com/pressrelease.php?id=2855