MTV & Nickelodeon Finish 2011 with Double Digit Quarterly Viewership Increase

TV AND NICKELODEON FINISH 2011 WITH DOUBLE DIGIT QUARTERLY VIEWERSHIP INCREASE
"MTV Hits," "OK Karaoke" and "MTV Hip Hop" Capture CA12-24 Audiences
Nickelodeon achieves highest viewership in 2011

Singapore 16 January 2011: Overall performance for MTV and Nickelodeon in Southeast Asia increased by double digits in Singapore, Malaysia and Philippines in the fourth quarter of 2011. Nickelodeon's viewership was the highest in all of 2011 in key markets, and MTV increased in reach in Singapore, Malaysia and the Philippines.

In Malaysia, MTV saw the best quarterly performance in both reach and average time spent, and in the Philippines MTV had the biggest increase in reach amongst all entertainment channels for CA12-24. "MTV Hits," "OK Karaoke" and "MTV Hip Hop" were the top rated programs in the three Southeast Asian markets. MTV's global phenomenon, Jersey Shore was the most watched long form MTV program in December 2011, reaching out to 100,000 viewers aged 12-34 years in Singapore and the Philippines. Market highlights include:

Singapore – While all entertainment channels saw a downward trend in overall reach, MTV had a 5.3% increase, which reached over 156,000 viewers aged 12-34

Malaysia – MTV saw the best quarterly performance in both reach and average time spent. The increase in reach at +24.5% reached over 436,000 viewers aged 12-24 years.

Philippines - MTV had the biggest increase in reach amongst all entertainment with 18.8%.The channel reached more than 1.12 million viewers aged between 12-24 years.

Nickelodeon experienced ratings increase for CA 4-14 and CA2-6 in Singapore and the Philippines respectively. In all three markets, Nickelodeon achieved its highest viewership for 2011 in the fourth quarter. Market highlights include:

Singapore - Nickelodeon saw a 30% increase in ratings driven by CA 4-14, the highest monthly ratings and average time spent achieved in the past six months. By reaching over 96,000 viewers, Nickelodeon was the only channel to see an increase in monthly ratings in December. Top programs included "The Fairly OddParents Special," Nick OK, "True Jackson" and "House of Anubis."

Malaysia - Nickelodeon had a 9% increase in reach of over 1,200,000 kids aged 4-14years in the quarter, the highest achieved in 2011 and the highest reach amongst all kids channels this year. Top programs included "SpongeBob SquarePants," "The FairlyOddparents," "Jimmy Neutron: Boy Genius," and "Dora the Explorer".

Philippines - The increase was driven by CA 2-6 where Nickelodeon saw a 31.3% rise in ratings, reaching more than 650,000 viewers. Top programs watched by this age group were "Dora's Christmas Carol Adventure," "Wonder Pets," "Dora The Explorer," and "Bubble Guppies."

Source: AGB Nielsen (Malaysia); Kantar Media (Singapore, Philippines). Period: January – December 2011