Measuring TV everywhere revenues

The industry needs to start acknowledging the revenue contribution that TV Everywhere makes to Pay TV operators, despite the difficulty in measuring it, and despite the fact that there may not even be a new discretionary fee you can point to. That is the view of Giles Cottle, Principle Analyst at Informa Telecoms & Media, who believes a workable, albeit imperfect measure is to take the time consumers spend using their multi-screen services as a percentage of all TV viewing, then use the same percentage of their total subscription fee as the value you can attribute to TVE.

Using this measure, if consumers spend an average of 5% of their viewing time on multi-screen and their total Pay TV fee is EUR 50, TV Everywhere is worth EUR 2.5.