LONDON: The TRACE Sports channel has scored carriage with the Indian satellite operator Airtel, which has a reach of more than 7 million subscribers.

The channel is focused on sports celebrities. It is now available to more than 3 million Airtel subscribers in the south of India through the South Value Sports Pack and in the rest of the country through the Economy Sports Pack. TRACE Sports' Indian partner New Delhi Television (NDTV) signed the deal on behalf of the channel.

Laurent Dumeau, the CEO of TRACE Sports, said, "TRACE Sports' launch on Airtel, one of India's leading satellite operators, is another significant step in the channel's global expansion. Thanks to our partners NDTV, we expect to announce several new launches in the coming months in India. TRACE Sports' unique concept, merging entertainment and sports, is now a truly global success. In less than 18 months the channel has become available to 35 million subscribers in over 80 countries."

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