CEA Researcher: Growth In Tablet Market Could Make TVs the 2nd Screen

Black Friday Survey projects nearly $44 billion will be spent on gifts from Thanksgiving through Monday, though caution lingers due to the economy.

Is the tablet ready to move from being the second screen to the primary screen? It might be, according to the Consumer Electronics Asssociation's senior researcher, who noted that tablets and smartphones were the top selling electronic devices this holiday weekend.

According to the interim results of the CEA’s Black Friday Survey, 47 percent of shoppers bought electronics through Friday, with 26 percent buying a smartphone and 22 percent grabbing a tablet.

Noting that roughly 31 percent of U.S. households currently have a tablet, CEA's chief economist and senior director of researchShawn DuBravac said, “It would not surprise me if half of U.S. households own tablets by the beginning of 2013.