Challenges remain for global adspend

Global advertising spend will rise by around 4% this year and next, but the challenging fiscal climate is still weighing on the industry, according to Warc's latest International Ad Forecast.

Based on figures covering 12 major markets – which can be downloaded by Warc subscribers here – the study predicted ad revenues should expand by 4.3% worldwide in 2012 and 4% in 2013 at current prices.

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However, this year's estimate had been cut by 0.5 percentage points from the last International Ad Forecast, published in June, while expectations for next year were trimmed by 1.5 percentage points.

At constant prices, taking inflation into account, the pace of acceleration for 2012 also moderates to 1.8%, a total standing at 1.6% when discussing 2013.