Magna Global predicts "explosive growth" in emerging markets

Emerging markets in Asia like Malaysia and Vietnam will experience “explosive growth” in advertising during 2013, according to Magna Global’s latest predictions.

he Magna Global forecast shows media owners advertising revenues globally will grow by 3.1 per cent in 2013–1.4 per cent less than previously forecast in June.

It said the revision is mostly caused by a slow-down in economic growth and continued economic uncertainty in Europe and the US. The cautionary marketing spend that took place in the second half of this year is another factor, it added.

The global advertising market reached $495 billion this year, up 3.8 per cent on 2011. The US remains the largest market with $153 billion in advertising revenues. Japan, China, Germany and the UK complete the top five. Asia-Pacific advertising revenues grew by an average 5.5 per cent in 2012.

The report comes at the same time as ZenithOptimedia's predictions of advertising expenditure, which said advertising expenditure in Asia-Pacific in 2012 will hit US$140 billion and then increase by 5.5 per cent in 2013 to reach nearly US$148 billion (excluding Japan). ZenithOptimedia added that China will lead as Asia’s biggest contributor of new ad dollars to the global market.

Meanwhile, Magna Global said it expects emerging Asia to experience “explosive growth” in 2013, pointing to 9.7 per cent growth in Malaysia and 13.4 per cent growth in Vietnam. Read more http://www.campaignsingapore.sg/Article/325013,magna-global-forecasts-explosive-advertising-growth-in-emerging-markets.aspx?eid=23&edate=20121203&utm_source=20121203&utm_medium=newsletter&utm_campaign=daily_newsletter