Casbaa Ad Singapore Screenings

CASBAA returned to Singapore to stage the second edition of its TV Upfronts 2012 – The Singapore Screenings, in association with Campaign Asia-Pacific. Held on November 29, 2012, the day of exclusive screenings by pay-TV networks for media buyers, agencies and clients promoted the benefits of multichannel TV advertising and presented the best of the upcoming programming from regional networks in Singapore.

“This is a time for tremendous change and tremendous opportunity as the Asia Pacific remains a global engine room for the multichannel TV sector,” said Christopher Slaughter, CEO, CASBAA. “Even as the rest of the world worries about overall economic indicators, the Asia pay-TV market remains in robust health.”

The audience included representatives from Aegis Media, Dentsu, Fuse, GroupM, Maxus, McCann, MEC, Mediacom, MindShare, OMD, Omnicom, Starcom, UM and Zenith Optimedia along with clients including Marina Bay Sands and Eu Yan Sang.

Participants were treated to a showcase of high-value content from BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, History, NBCUniversal, Sony Pictures Entertainment and Turner Broadcasting Systems Asia Pacific.

“I found this a great opportunity to get an overview of what to expect from cable TV across the region in half a day,” said Vinitra Chaudhuri, Regional Business Director, Universal McCann Worldwide. “It was productive.”

Yvonne Yeo, Senior Executive, Brand Management Corporate Communications, Eu Yan Sang added: ‘CASBAA’s TV Upfronts has given us the opportunity to be introduced to the various pay-medias available in Singapore as well as their regional reach and expansion plans for the coming year. It also gives us a better insight to their offerings for 2013 in just one single seating. It was overall an effective and efficient networking event.”