TV Remains Dominant in Australians' Viewing Activity

The television continues to be the central hub for Australians' screen activity, according to the latest Australian Multi-Screen Report, which shows that viewers in the country are watching around 100 hours per month of broadcast TV on a traditional set.

The report, which combines data from OzTAM, Regional TAM and Nielsen, finds that 95 percent of all video viewing is on the traditional TV set. The combination of all other extended screens—PC, mobile, etc—for any video content still accounts for just 5 percent of the video consumption. Live viewing accounts for nearly 93 percent of that viewing and playback viewing is accounting for nearly 7 percent. So, the slight decline in live broadcast viewing has been offset by the increase in playback viewing, keeping broadcast TV as a whole steady.

Internet-connected TVs are now in 18 percent of Australian homes and is adding to time spent with the TV screen. Australian viewers are increasingly using their TV screen for other purposes though. "Other screen usage" now accounts for 18.1 percent of total screen time. This includes gaming, watching DVDs, online browsing, etc.