Bloomberg lands in Indonesia

JAKARTA - Bloomberg Television is partnering with Jakarta-based media company Idea Group to launch a local language business channel in Indonesia in early 2013.

Bloomberg Television said the new channel will feature market-moving news and locally produced content. Bloomberg TV Indonesia will partner with existing broadcast entities and will seen across free-to-air, pay-TV, internet and mobile platforms.

"Indonesia is not just one of the largest consumer markets in Asia, it also has one of the fastest growing economies and rising investor classes," said Gary Groenheim, commercial director of Bloomberg Television, Asia-Pacific. "We have long identified Indonesia as a strategic emerging market to take Bloomberg Television's global experience and translating that into a meaningful local TV proposition.”

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