Connected TV expands advertising

YuMe, a provider of digital brand advertising software and services, in conjunction with Frank N. Magid Associates, a research-based strategic consulting firm, has unveiled the results of an extensive survey on the future of connected TV in the marketplace.

This online survey of 1,500 US consumers ages 12 and older in November 2012, shows that as consumers demonstrate increasingly bullish attitudes on TV and Internet-related electronics, the movement to connect televisions to the Internet continues its steady growth.

“Building on our significant existing insight into consumer behaviour and preferences related to connected TV and its environment, we’re seeing an unprecedented rate of adoption that’s providing us with the industry’s richest insights to date,” noted Mike Vorhaus, President of Magid Advisors at Frank N. Magid Associates. “Connected TV and its ecosystem comprise a set of increasingly important channels for advertisers and major brands to effectively 

more infohttp://advanced-television.com/2012/12/19/survey-connected-tv-expands-advertising/