MUMBAI: After much drama and negotiations over the last few days, India will get its first television viewership data from the digital viewership with news being masked under the 'Others' category. TAM Media Reseach, which had suspended the release of the data from 7 October, will unveil it on Monday morning.

The agreement between the three industry bodies - Indian Broadcasting Foundation (IBF), Advertising Agencies of India (AAAI) and Indian Society of dvertisers (ISA) -was reached today morning.

"TAM data will be released on Monday, 24 December around 10 am," a TAM spokesperson said. "The data for news channels will be reported in Others category which includes religious and shopping channels." The data will be for the week ended 41-50, 2012

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