Garton to Set Up Own HK Agency

Steve Garton, the former MD of Ipsos MediaCT Asia Pacific, has left to set up his own consultancy. The new firm will base its services around ‘holistic communication’ and ROI measures, supported by technology ‘not previously available in Asia’.

Garton (pictured) has more than 40 years’ media experience, including serving as Media Director of ACNielsen in Hong Kong, where he worked for eight years before joining Synovate as MD, Media for Greater China and Global Head of Media. Following Synovate’s £528.8m takeover by Ipsos, he worked for the group as Executive Director of Business Insights.

During his career, Garton has developed new services and built multi-regional surveys such as PAX, the currency for audiences in Asia Pacific, Middle East and beyond. He also focused on uncovering new insights into the relationship between media and its audiences, and how digital technology will influence the future of advertising.

Garton told DRNO the new firm, Steve Garton Consultancy, will offer services relating to the link between research and online advertising - and has already generated strong interest. This includes the use of research to sell advertising, which he describes as an area of ‘real potential’.