Global Ad Spending Rises in Q3 2012

The global advertising market had a healthy third quarter in 2012, with spending up 4.3 percent to $139 billion, according to Nielsen’s quarterly Global AdView Pulse report.

A surge in advertising investments pushed the growth in the Middle East and Africa, up 18.9 percent year-to-date. The North American market had a 5-percent increase through September, led by a 10.2-percent gain during Q3. Ad spending also grew in the Asia Pacific, which saw a 2.7-percent gain in ad spend year-to-date and a 3.5-percent increase for the third quarter. The region was led by the strength of China's ad market. Western Europe, however, took a hit. Year-on-year spending dipped 2.7 percent and Q3 saw a drop of 4.8 percent. The decline contributed to a year-to-date decrease of 3.4 percent in Europe.

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