Despite Media Companies’ Best Efforts, ‘TV Everywhere’ Is Nowhere

People are streaming online video more than ever before but only 17% of pay TV subscribers have watched cable programming online using so-called “TV Everywhere” services, according to a new study.

The study, from research firm GfK Media, is the latest bad news for big media companies’ TV Everywhere initiative, which is aimed at reinforcing the value of traditional cable subscriptions. But since its launch four years ago, the effort has been plagued by delays in launch as a result of difficult rights negotiations between various entertainment companies and pay TV operators – cable, satellite and phone companies.

TV Everywhere requires pay TV subscribers to sign in with their pay TV providers’ credentials to access TV programming online. The services let people watch on-demand programs, and in some cases live TV channels, on personal computers as well as mobile devices like iPads and smartphones inside the home. In a few cases the content is available outside the home.

read more http://blogs.wsj.com/digits/2013/01/18/despite-cable-companies-best-efforts-tv-everywhere-is-nowhere/

and read this http://www.digitaltveurope.net/31396/tv-everywhere-a-hit-with-viewers-but-authentication-poses-problems/