Global Ad Spend Remains Strong, TV Dominates

Global advertising had a strong first nine months of 2012, with television advertising still holding the biggest share of advertising dollars and outperforming overall global growth.

Nielsen says ad spending rose 3.3% from January to September last year, with TV advertising up 4.3% during the period.

Third-quarter TV advertising growth soared, lifting the pace over the first six months of the year, when TV growth was 3.1%. In North America alone, there was high double-digit growth, up 13.6% in the third quarter -- from Olympic and political advertising, according to some analysis.

Although other new media platforms are growing, TV continues to dominate in overall global advertising with a 61.8 share. Newspapers remain second at a 19.7 share; magazines, 7.9 share; radio, 5.2; Internet, 2.7; outdoor, 2.6, and cinema advertising, 0.3.

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