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UK: 40% of Twitter is about TV
Beyond all the talk and hype around social TV, Twitter decided to set the record straight with its own, in-depth study of how exactly British people use the service when watching TV. The results, revealed by The Appside, are pretty impressive. 40% of all British Twitter traffic at peak time is about TV, and 60% of Twitter’s 10m active users in the UK use the service while watching TV, no less. If you read just one thing this week, make sure it’s the “Tune in with Twitter” report. It’s that good!