Media costs to rise in China

Media rates are set to increase by 14% in China this year, more than doubling the projected expansion in marketers' budgets, a report has argued.

R3, the consultancy, polled leading client-side and agency executives in China, and found that media spending was expected to grow by 7% on an annual basis in 2013.

More specifically, digital is in line to record an 18% uptick when compared with the previous 12 months, an amount standing at 6% for outdoor and 5% for both television and radio.

Conditions may remain less buoyant for print, as newspapers are due to log a 3% improvement and magazines a 2% gain measured against 2012.

The analysis also revealed overall media costs should increase by an average of 14% year on year, twice the equivalent uplift for budgets, albeit still lagging the 16% inflation witnessed in 2012.