Ad spends by corporates expected to pick up

Feb 16, 2013, CHENNAI: Ad spends by corporates are expected to pick up in the second half of FY 13 as the economy shows signs of revival. "Improved corporate revenue and margins leading to higher ad spend would be a positive for the industry," India Ratings said in a report.

But concerns remain. "Margin pressure on the print media industry is to remain for most of the year. The industry is hurt from both revenue and cost sides as ad spend growth is low and newsprint prices have remained firm. Over the last one year, there has not been any volatility in newsprint prices, but publishers using imported newsprint have suffered due to rupee depreciation," India Ratings said.