Global marketing outlook improves

LONDON: The outlook for global marketers is continuing to improve, according to the latest data from Warc's Global Marketing Index.

The headline Global Marketing Index (GMI), which combines trends observed in marketing budgets, trading conditions and staffing levels, stood at 56.2 in February. This represents a 1.2 point increase compared with January, on a scale where values above 50 indicate a positive trend.

Regionally, Asia Pacific registered the greatest month on month rise, with the headline GMI rising to 56.2 from 53.8 a month earlier. This was in part due to marketing budgets in the region rising for the first time since October 2012.

The Americas remained the most positive region, with its headline GMI showing a strong reading of 59.5, up 1.5 points from January.