Toonami Launches Marketing Campaign in Asia Pacific

Turner Broadcasting System Asia Pacific's Toonami, an action brand, has announced a number of marketing initiatives in the region to support its launch, including events and an online competition.

Toonami Inception '13 will take place in Singapore on Saturday, February 23 from 1 p.m. to 9 p.m. at *SCAPE. At the event, which will offer music, art, games and technology, heroes such as Superman, Iron Man and Ben 10 will appear in illusion art displays and augmented reality applications. The affair will also feature the Singapore Slingers basketball players and performances from The Toonami Crew, among other attractions. Toonami Inception will head to Manila's Eastwood City Central Plaza in the Philippines on March 24. In addition, an online competition, available on ToonamiAsia.com, will allow participants to submit background stories for NAMI, an artificial life form from the future.