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Asia-Pac new business revenue doubles in 2012
New business revenue for agencies across the Asia-Pacific skyrocketed 99% last year, making 2012 the most active new business year in the region in the last decade.
Total new business revenue for media and creative agencies across Australia, China, Korea, Indonesia, Japan, New Zealand, Hong Kong, Taiwan, India, Singapore, The Phillipines, Thailand, Vietnam and Malaysia equalled $655m in 2012, almost twice as much as 2011.
The figures come from pitch consultancy R3 and Campaign magazine which collaborated in 2012 to track more than 5,000 individual wins from more than thirty multinational agencies covering fourteen markets of Asia Pacific