Tablets impact habits in Hong Kong

Tablet owners in Hong Kong are increasingly using these devices at the same time as other media channels, new figures show.

GfK, the research firm, reported that tablet sales rose by 44% in 2012 to 1.9m units overall, and surveyed 317 people who had already bought one to gauge if their habits were changing.

Some 49% of interviewees utilised this gadget while watching TV. Another 40% did so as they ate dinner, and 33% when listening to music or using their mobile phone.

"Multi-tasking involving a tablet can be a real benefit to marketers as having a tablet readily at hand allows consumers to easily search for and purchase products seen in TV ads and other media, or download coupons at their convenience," said Walter Leung, managing director, GfK Hong Kong.

Two-thirds of the tablet audience employed these tools several times per day, typically for between one and three hours. A further 70% often used it for longer "than they originally intended to".

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