YouTube is testing out a new pre-roll ad setup

YouTube is testing out a new pre-roll ad setup across the site that looks a lot like the current Hulu offerings. The new ad displays before the video starts, where a pre-roll ad would normally begin playing and offers the viewer to pick their poison. Update below.

The ads offer the ability to view a longer ad up front or shorter ‘commercial breaks’ during the video. The longer ads we’ve seen range from 2 minutes to 30 seconds and are likely affected by the length of the video. Read more http://thenextweb.com/google/2013/02/26/youtube-testing-hulu-esque-pre-roll-ad-chooser-letting-you-watch-on-long-or-several-short-ones/