Nat Geo and ANZ

ANZ CONNECTS WITH VIEWERS THROUGH SPONSORSHIP OF THE LINK ON The nATIONAL GEOGRAPHIC CHANNEL

FOX One Stop Media partners with ANZ on new show about the most important technological breakthroughs of the modern world

FOX One Stop Media, FOX International Channels’ (FIC) integrated ad sales solutions arm, has partnered with Australia and New Zealand Banking Group Limited (ANZ) as sponsor of The Link, which will air exclusively on National Geographic Channel (NGC) across Taiwan, Southeast Asia and Hong Kong in March. The Link is a five-part series that reveals insightful connections between the origins of some of the most important technological developments of our time from computers to cameras, cell phones to sat navs.

 

Not only does the partnership provide ANZ with access to an educated and discerning audience across Asia, the show is complementary to the bank’s brand advertising strategy. ANZ is a well-connected bank that provides its customers across Asia Pacific with insightful solutions and connections that make it easy for them to move ahead. The Link uses in-depth research and insightful analysis to reveal the specific historical milestones of technological breakthroughs, which have helped people throughout history to progress.

 

“National Geographic Channel is renowned for producing cutting-edge documentaries,” said Simeon Dawes, Senior Vice President, FOX One Stop Media, Asia Pacific and Middle East. “The Link is no exception and we are pleased to have ANZ associated with this new series.”

 

“We’re excited to sponsor The Link,” added Aparna Guruprasad, Head of Brand, Sponsorships, and Retail Banking Marketing, Asia Pacific at ANZ. “Our customers throughout Asia Pacific benefit from our bank’s strong regional network and expertise which connect them with the right products, the right opportunities and the right people to help them reach their goals.  The concept around The Link complemented by FIC’s strong viewership across Asia is a good fit for our brand advertising strategy as the program expresses the idea of making connections in a very interesting manner.”

 

As part of the sponsorship, FOSM will produce 3x30-second customer vignettes for ANZ, which will air on NGC in Southeast Asia, Hong Kong and Taiwan. ANZ will also benefit from the extensive reach that only FIC can offer, through cross-promotion on its other leading channels including FOX, STAR World, FX, FOX Crime, Nat Geo Adventure and Nat Geo Wild as well as through online promotion on NGC and STAR World’s websites.

 

To further engage with NGC viewers and ANZ customers, the bank will also roll out a regional Augmented Reality (AR) campaign, based on The Link, that will be promoted on NGC Facebook pages as well as various pan-regional and local media across four markets: Hong Kong, Taiwan, Singapore and Indonesia. Viewers can scan an AR-enabled ANZ ad with their mobile device to see a theme around The Link come to life and stand to receive free issues of National Geographic Magazine.

 

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About National Geographic Channels International

National Geographic Channels International (NGCI) inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward.  A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music.

 

Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 440 million homes globally and in 38 languages.

For more information, please visit www.natgeotv.com.

 

 

About FOX International Channels

FOX International Channels (FIC) is News Corporation’s international multi-media business. We develop, produce and distribute 350 wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 37 languages. These networks and their related mobile, non-linear and high-definition extensions reach over 1.1 billion households worldwide. We also operate a global online advertising unit .FOX (“dot-fox”) specialized in online video and display, and four TV production houses.

In Asia, FIC operates or distributes 37 channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across 14 markets, As the leading pay-TV network in the region, FIC reaches more than 550 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, New Zealand and the UAE.  For more information, please visit www.foxinternationalchannels.com/.

 

About FOX One Stop Media

FOX One Stop Media (FOSM) is FOX International Channels’ (FIC) integrated advertising sales arm. The group provides ‘one-stop’ access to FIC’s premium portfolio of over 30 leading television channels and online properties across all genres and in virtually all markets. FOSM brands include FOX, National Geographic, FX, Star, Sky News and .FOX (‘dot-FOX’), an ad network specialized in online video and “brandformance”. FOSM’s properties reach over 1.1 billion TV households and 100m unique users internationally every month, delivering tailor-made solutions for advertisers with quality, choice, efficiency, scale & creativity.

 

 

About ANZ

Australia and New Zealand Banking Group Limited (ANZ) was established in 1835 and is one of the 20 largest banks globally* with A$642 billion in assets as of 30 September 2012. ANZ is committed to delivering institutional, commercial, retail, wealth and private banking solutions, and to building lasting relationships with its customers. ANZ’s well-established connections and deep local insight provide a clear advantage for its customers operating in the region, helping them to harness the potential of Asia Pacific’s expanding trade and investment flows, supporting their domestic requirements and connecting them with ANZ’s global expertise across 32 markets.

 

*based on market capitalization (USD)

 

 

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FOX International Channels

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