Smartphones and tablets driving interactive TV viewing

Consumers are increasingly turning to their smartphones and tablets to govern their choice of TV show and, with the development of a number of new app functions, are actually using their mobile devices as remote controls for their TV sets.

Much has been written in recent months about the growing ‘second screen' phenomenon, where TV viewers simultaneously watch a film or series while also plugged into social media such as Facebook and Twitter via a mobile device, or even turn to that device to immerse themselves further in their favorite shows.

According to Nielsen, the trend has become so widespread in the US that it's becoming the norm. With over 50 percent of US homes owning a smartphone and 20 percent owning a tablet, screen multitasking is becoming typical behavior.

Thanks to the constant connectivity that they offer, users are increasingly turning to their mobile devices to enrich their TV viewing experience with 85 percent of tablet and smartphone owners claiming to use their device while watching TV at least once a month, while 40 percent admit to doing it daily (which breaks down as 41% of tablet owners and 39% of smartphone owners).

Enriching the viewing experience with show-related info

and http://www.mmail.com.my/story/smartphones-and-tablets-driving-interactive-tv-viewing-50735