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Online video prime time mirrors traditional TV’s
Targeting ads for prime time hours doubles viewers’ recall, the latest TubeMogul quarterly report on the state of programmatic video advertising in the US has revealed.
The research has found that fundamentally online video more or less complements traditional TV-viewing practices with viewers most receptive to brand advertising between 8pm and midnight. In addition, it showed that viewers exposed to an ad during that time period remember a brand message 6.6% more than viewers that did not see an ad, more than double the day’s average (3%).
It also showed that brand favourability lift — the absolute difference between the percentage of correct answers of exposed viewers (people who saw the ad) and a control group (people that did not see the ad) — more than tripled to 6.9% from 2.1%, and purchase intent goes up slightly, to 1.8% from 1.6%.
and
Read more: Online video prime time mirrors traditional TV’s | Rapid TV News http://www.rapidtvnews.com/index.php/2013031826848/online-video-prime-time-mirrors-traditional-tv-s.html?utm_source=newsletter_981&utm_medium=email&utm_campaign=rapid-tv-news-current-edition-1803#ixzz2NwvjDNWC