Style Undergoes Brand Refresh in Asia

The Style Network is getting a brand refresh with a new logo, on-air look and tagline in Asia and around the world.

The new tagline is: Watch It. Love It. Style It. The refresh goes live on April 1, following on from the North American refresh in mid-2012. There is a new logo, as well as new programming highlights. This includes House of Fab, featuring Kimora Lee Simons, and the home-makeover series Built, among others.

Beyond Asia, the Style refresh is rolling out in Australia, the U.S., South Africa, Portugal, Central and Eastern Europe and the Middle East.