Deloitte: 80 Percent of Americans Multi-Task while Watching TV

Deloitte's seventh edition of the State of the Media Democracy survey revealed a 160-percent growth in the number of digital omnivores, consumers who own a trio of tablets, smartphones and laptops.

This accounts from more than a quarter of U.S. consumers. Tablet ownership alone spiked 177 percent over the past year, while smartphone ownership was up 28 percent; laptop penetration remained largely unchanged.

When looking at the ways that Americans are using these devices, the survey found that tablet owners stream movies 70-percent more often than non-tablet owners. Millenials, ages 14 to 23, have nearly doubled their frequency of using online video services in the last year. They increased their frequency of watching TV shows on smartphones by five times, and frequency of watching on tablets by ten times. It was also revealed that U.S. consumers prefer to rent rather than own their TV and movie content, by a ratio of 2:1.

The use of multiple devices inside the home is quite high, with more than 80 percent of consumers reporting that they are multitasking while watching TV.