Global TV And Viacom Extend Alliance

Indonesia - Viacom International Media Networks (VIMN) Asia announced a three-year renewal of Nickelodeon's branded block package with one of MNC Media's subsidiaries PT Global Informasi Bermutu, popularly known as Global TV.

The package includes Nickelodeon properties like SpongeBob SquarePants, Dora the Explorer,Go, Diego, Go!, Avatar, The Legend of Aang and Teenage Mutant Ninja Turtles.

The deal also appoints another MNC Media subsidiary, PT MNC Lisensi Internasional (MNC Licensing) as the new consumer products licensing agent of Nickelodeon properties in Indonesia.

"Not only did Nickelodeon break ground in Indonesia about eight years ago with SpongeBob SquarePants, but it was the first international kids' brand to enter the local market with a branded block offering," said Indra Suharjono, VIMN Asia's executive vice president and managing director.

"With both Global TV and MNC Licensing, we anticipate expanding the Nickelodeon experience in Indonesia like bringing Teenage Mutant Ninja Turtles out of the sewers to both on-screen and beyond the screen with our consumer products line-up," she added.