Turner Broadcasting sets its eyes on Asia

With the new boss, Gerhard Zeiler, at the helm, Turner Broadcasting is eyeing major growth in the Asian region, including in India. The Asia president of Turner, Steve Marcopoto and his management team now has to deliver on a potentially liberating vision and meet Zeiler's blueprint.

Turner's remit, as per industry analysts Media Partners Asia (MPA), will encompass a number of key strategies, in addition to further strengthening its core brands.  

In the near term, it will focus on building more in India with more local investment and new brands, capitalising on the growth of affiliate fees and the eventual recovery in the ad market. It will also be expanding the current portfolio to resemble TBS in the US by launching new general entertainment channels that meet the needs of pay-TV platforms.

The focus will also be on launching new pay-TV program networks anchored to Turner's kids entertainment pedigree in some of Asia's largest local markets and on capitalising on free TV as the high-growth consumer media proxy by launching digital free satellite channels in appropriate geographies.

The execution goes into overdrive starting today.

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