Tablet ownership boosting news audiences

Tablet ownership has boosted viewing of TV news, while audiences are increasingly receptive to advertising across multiple devices, according to a survey of news consumption by InSites Consulting for BBC World News and BBC.com/news.

According to the survey, 43% of tablet users say the consume more TV than they did five years ago, with most using tablets alongside TV. The survey found that young professionals aged 25-34 were the biggest news enthusiasts and that 83% of tablet users said they used the devices while watching TV

TV still dominates overall usage, accounting for 42% of news consumption, compared with 29% for laptops, 18% for smartphones and 10% for tablets.

The survey also found that news audiences now expect to see advertising almost as much on mobile device as they do on TV and online.