Sunita Rajan is BBC Worldwide executive VP ad sales Asia

unita Rajan, who is currently BBC Worldwide senior VP, ad Sales, Asia, becomes an executive VP.

She adds responsibility for BBC.com and Lonely Planet ad sales activities in Australia, reporting into Carolyn Gibson who is in the new position of executive VP International ad sales.

This is all part of BBC Worldwide's changes to its ad sales business as the company continues its re-organisation along geographic lines. It is also worth noting that BBC Worldwide last year pulled two of its channels from India citing a difficult economic environment for pay TV. Only BBC World News continues to air here.

Under the restructure, BBC Worldwide's ad funded media assets will be partially decentralised as its wholly owned local channel businesses are migrated into the company's regions, and it moves these businesses into regional P&Ls.

As a result of the changes, which alters the scope of the current UK-based leadership role, BBC Advertising executive VP, GM Chris Dobson has decided to leave the business in the summer this year.

Remaining centralised and based out of London will be global advertising sales for BBC World News, BBC.com and BBC World Service, and for external clients such as Lonely Planet and Viki.com in international markets.