Nielsen brings online ad measurement system Down Under

Global research house Nielsen is expanding its online advertising measurement solution, Nielsen Online Campaign Ratings, into the Australia market.

Currently available in the United States and United Kingdom, Nielsen Online Campaign Ratings is scheduled to officially launch in Australia in May.

Nielsen Online Campaign Ratings measures the audience of online advertising, providing reach, frequency and gross rating point (GRP) metrics as well as demographic touch-points such as age and gender.

The solution uses a patent-pending process combining online panel data with aggregated, anonymous demographic information from participating online data providers, including Facebook.

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