How do broadcasters mine into the social treasure trove that is Twitter? Twitter’s head of broadcast partnerships UK Dan Biddle attempted to answer this during one of the MipCube’s sessions in MipTV in Cannes.

He pointed out that Twitter has 200 million users the world over who post about a billion tweets every two and a half days. 60 per cent of these users access twitter using their mobile phones.

He disclosed that TV works like glue for Twitter citing UK’s example where 40 per cent of tweets are made during prime time and are about TV. “Twitter is the room we watch TV in,” he said with a confident smile. “While hash tag is the campfire around which people tell stories.”

He cited examples like Dogging Tales – a documentary which covered people who wanted to have anonymous sex. Thanks to the right push, it got some 120 million tweets. The twitter buzz drew viewers to the show like bees to a honey pot who switched on their TV sets almost immediately. Others who could not watch it tuned into it with catch up TV.