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Warc downgrades Aussie ad spend forecast to 2.2%
A leading marketing intelligence firm has downgraded its prediction for ad spend in Australia this year.
Warc, which looks at trends and data from global markets, said it expects Australian spend will grow by just 2.2%, down from the 2.6% predicted last November.
The firm predicts global advertising spend (based on 12 major markets) will spike by 3% in 2013 and by 5.4% next year, according to its latest International Ad Forecast.
It added that global ad spend will rise by just 0.6% this year, a substantial drop from the estimated growth of 3.8% in 2012.