Internet Ad Revenues Show Double-Digit Annual Growth to $37 Billion

The Interactive Advertising Bureau says digital advertising revenues rose to $36.6 billion in 2012 and are second only to broadcast television’s ad revenue, according to itsInternet Advertising Revenue Report.

Representing a 15% rise over 2011’s full-year number ($31.7 billion), the report, which was prepared by PricewaterhouseCoopers U.S., also shows 2012’s fourth quarter numbers for the sector, which increased by 15% ($1.34 billion) to $10.31 billion. 

Accounting for 9% of total Internet ad revenue in 2012, mobile reached triple-digit growth year-over-year, increasing 111% to $3.4 billion, following 2011’s 149% year-over-year rise to $1.6 billion.

“Mobile, in particular, soared due to its ubiquity and intrinsic ability to serve as a powerful digital dashboard that travels with you from morning commute to nighttime video viewing and beyond,” said IAB President and CEO Randall Rothenberg.

Digital video, considered a component of display-related advertising, increased 29% with revenue of $2.3 billion, as compared to $1.8 billion in 2011. In total, the category of display-related advertising (which also covers banner ads, rich media and sponsorship) in 2012 totaled $12 billion, representing a 33% increase from 2011’s $11 billion.

Totaling 46% of 2012 Internet ad revenue, searches brought in $16.9 billion, up 14.5% from $14.8 billion in 2011.

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